Costco has partnered with Coolaroo, an Australian company known for its innovative pet products, to offer a line of outdoor pet beds and accessories available exclusively at Costco stores and online. This article provides an overview of Coolaroo as a brand, analyzes the key features and benefits of their Costco products, and assesses the value proposition they offer consumers.
About the Coolaroo Brand
Coolaroo was founded in Australia in 2006 with a focus on creating high-quality outdoor pet products using materials that are durable and provide pets with comfort in all weather conditions. Their lineup includes elevated pet beds, travel crates, shade shelters, and other accessories. Key features of the brand include:
- Use of breathable fabrics like polycotton that allow airflow
- Elevated platforms to keep pets off hot surfaces
- UV protection
- Lightweight but durable steel or powder-coated steel frames
- Style-conscious designs and patterns
Analysis of Coolaroo Costco Products
The Costco partnership gives consumers access to select Coolaroo products at significant savings compared to other retailers. Top selling items include:
Elevated Pet Cot
This cot-style bed comes in small, medium and large sizes and a variety of colors to fit pets up to 100lbs. It features a steel frame with a suspended polyester sleeping surface that allows air to flow 15cm above the floor or ground. The fabric provides UV protection.
An outdoor kennel ideal for travel or leaving pets outdoors. It folds flat for storage and portability. The steel frame and polyester canopy provide shade, ventilation, and shelter from wind or light rain. Zippered mesh doors allow airflow.
A pop-up polycotton tent that provides portable shade and protection for pets outdoors. Water-resistant base and UV protection.